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Clearwater Businesses: Mastering Local SEO in 2023

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Clearwater Businesses: Mastering Local SEO in 2023

In 2023, the landscape of local Search Engine Optimization (SEO) continues to evolve, driven by consumer behavior and changes in search engine algorithms, especially Google’s. Clearwater businesses need to stay updated with these changes to ensure they remain visible and competitive online. Here are some of the latest trends and updates in local SEO for 2023.

1. Core Web Vitals Become a Ranking Factor

In 2021, Google announced that Core Web Vitals, which measure user experience on your website, would become a ranking factor. They include three metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Clearwater businesses need to optimize their website’s performance in these areas to improve their SEO ranking in 2023.

2. The Rise of Voice Search

As more people use digital assistants like Siri, Alexa, and Google Assistant, voice search is becoming increasingly important for SEO. It’s estimated that 50% of all searches will be voice-based by 2023. Businesses in Clearwater should optimize their content for voice search by using more natural language and answering common questions about their products or services.

3. Emphasis on Local Service Ads

Google has been pushing Local Service Ads, which operate on a pay-per-lead basis, unlike traditional pay-per-click ads. These ads are prominently displayed and offer businesses an additional way to reach local customers. Clearwater businesses should consider using Local Service Ads to supplement their SEO strategy.

4. Google Business Profile Optimization

Formerly Google My Business, Google Business Profile remains a critical component of local SEO. In 2023, Google is focusing on enhancing this tool with new features, such as short names, user-generated content, and more options for business attributes. Clearwater businesses should ensure their Google Business Profile is fully optimized to take advantage of these features.

5. SEO and E-A-T

Google’s focus on expertise, authoritativeness, and trustworthiness (E-A-T) is becoming even more important in 2023. Businesses need to establish their E-A-T through quality content, positive reviews, and strong backlinks.

6. Mobile SEO is Still Crucial

With mobile search queries exceeding desktop queries, mobile SEO remains a key trend in 2023. Clearwater businesses should ensure their website is mobile-friendly, fast, and provides a great user experience.

Staying ahead in the SEO game requires keeping up with the latest trends and understanding how Google’s updates can impact your local search ranking. By mastering these trends, Clearwater businesses can better position themselves for online success in 2023.

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